I am a hybrid product designer with a focus on spearheading product initiatives through the lens of data and business insights. My expertise includes navigating the entire product design delivery lifecycle, from discovery to implementation. I prioritize seamless collaboration across diverse disciplines, ensuring stakeholders align effectively for data-informed design solutions. I excel in fast prototyping, iterating, and testing, enabling swift refinement and timely validation of concepts.
Gusto
03, 2024 – 06, 2025
Staff Product Designer | Growth
As a Staff Product Designer at Gusto, I lead strategy and design across key growth surfaces—including package recommendations, onboarding, and product activation. I work closely with product partners to shape initiatives from the ground up, proactively identifying trade-offs and aligning solutions to both user needs and business objectives. My approach is grounded in research and experimentation, guiding teams through ambiguity with strong hypothesis framing, cross-functional facilitation, and thoughtful systems thinking.
Rakuten Rewards
05, 2021 – 12, 2023
Product Design Lead | Browse & Engagement
I led design initiatives focused on deepening user engagement and expanding Rakuten’s services from online shopping into in-store experiences. Through close collaboration with research partners, I surfaced critical user needs using a blend of qualitative insights and behavioral data. By aligning closely with stakeholders, I ensured that design strategies supported broader business objectives, while partnering with product teams to deliver solutions that drove both user value and commercial outcomes.
GoodRx
03.2020 – 04.2021
Design System Lead
I implemented and maintained atomic design systems across GoodRx's web and app platforms, orchestrating collaborative efforts with multiple product teams to ensure seamless rollouts with precise scopes. Conducted comprehensive feature audits to enhance usability and foster adoption across various product teams. Ensured close collaboration between designers and platform developers, employing a systematic approach with versioning to update components efficiently and launch comprehensive features.
GoodRx Core-funnel Redesign
Notifications system design
GoodRx Design System Project
Facebook | Meta
Jan 2019 – Feb 2020
Ads and Business Design System
I led a cross-functional design initiative spanning Facebook and Instagram’s ads and business manager products, working across complex workflows and diverse user segments. In parallel, I partnered closely with Meta’s core product teams to support the rollout of the design system, ensuring alignment through a hybrid embedded model. I also proactively audited both platforms to identify gaps in usability and scalability, influencing component design and prioritization to drive broader adoption and consistency across surfaces.
Walmart Global Tech
Feb 2018 – Dec 2018
Sr. Visual UI Designer | Small Business Lending
I facilitated new collaboration frameworks and delivery methods among cross-vertical designers and product owners, driving the delivery of end-to-end features within the purchase and post-purchase experience. Played a pivotal role in introducing new product selection components from the rebranding initiative, seamlessly integrating them into design solutions to increase conversions.
Capital One
Dec 2016 – Jan 2018
Sr. Visual Designer
As a key member of the cross-functional design team managing the small business lending experience at Capital One, I employed a meticulous design process and design thinking approach to reimagine a cohesive digital lending experience, streamlining the lending and underwriting journey. My designs fostered a deeper emotional connection and trust between customers, bankers, and our institution.
Various Start-ups
Apr 2012 – Sep 2016
Between 2012 and 2016, I honed my design skill set while working at several startups. During this time, I transitioned from a visual designer to a product designer. I had the privilege of meeting many inspiring mentors, some of whom have become lifelong friends.