GrillLite Packaging Design
How can I approach a new target audience when designing for a sturdy and traditional brand? How do I convey the message that Grill Lite by Kingsford is the rebirth of the same brand but fresher and more eco-friendly? This was a concept project the I enjoyed the most while attending ArtCenter. This is also the beginning where I came to realization that my true super power lies within iconography and color design.