Hi.

Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!

GrillLite Packaging Design

GrillLite Packaging Design

 

How can I approach a new target audience when designing for a sturdy and traditional brand? How do I convey the message that Grill Lite by Kingsford is the rebirth of the same brand but fresher and more eco-friendly? This was a concept project the I enjoyed the most while attending ArtCenter.  This is also the beginning where I came to realization that my true super power lies within iconography and color design.

 

Grill Lite by Kingsford only uses sustainable charcoal produced from eco-balanced forests to minimize deforestation and to maintain a carbon-neutral environment.

 
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Delightful Things

Delightful Things

Environmental Awareness Infographics

Environmental Awareness Infographics