I am a designer that explores problems with system thinking strategies and human-centered approaches. I use design thinking to examine a problem space and use thoughtful visual skills to create magical moments that are seemingly small but meaningful. I have an eye for details in typography and iconography, and I leverage those skills to tell the story of experience best. I believe that the best design is often the simplest yet with the greatest effort.
Capital One | Dec 2016 – Current
- Principal Visual Design
As an integral player within a cross functional design team that oversees the small business lending experience at Capital One, I use thoughtful design process and design thinking approach to help reimagine the end-to-end experience of how easy it should be for customers to apply and manage their small business loan(s).
It’s important for customers to have a meaningful experience that resonant with the time and the amount they have invested. With that being one of the principle, I push for every pixel to become a form of an emotional connection that removes unnecessary frictions. That of which is achieved by being particularly thoughtful in designing for typography, iconography, and illustrations.
Haven Inc | Oct 2015 – Oct 2016
- Sr. Visual Design
Working closely with the product team to create visually stunning and functional platform that allows shippers to procure the best rates. Whilst working on an enterprise platform, I also created a complete design library that consists both of the user-facing and the internal-facing component.
Peel | Jul 2014 – Oct 2015
- Visual UI Design
Brainstorm exciting concepts and bring them to fruition. Creating quality animations that engage users. Always striving for perfections that best tell the experience and deliver visual assets that are pixel perfect.
Whalerock Industries | Jul 2013 – Jun 2014
Design/art direct interactive ad&sales projects on web and digital products, and crafting high quality assets to maintain the totality of experience for each product.
LiveBooks Inc. | Apr 2012 – Apr 2-13
- Visual Design
Provided thorough design consultations to help client redefine their brand and their place in market. Help clients maintain their core value by supplying them creative & dynamic solutions in both print & web.
ArtCenter College of Design - 2008–2011
BFA in Graphic Design
Adobe Design Awards
- Semi Finalist
• Typography, Iconography, Color Design
• Strong Visual & UI
• Service Blue Printing
• User Journey Map
• Prototyping & Usertesting
Sketch 3 | PSD | AI | AE | IXD